{"id":5377,"date":"2025-03-31T14:44:13","date_gmt":"2025-03-31T14:44:13","guid":{"rendered":"https:\/\/qdsinternational.com\/?p=5377"},"modified":"2025-04-16T14:01:16","modified_gmt":"2025-04-16T14:01:16","slug":"case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa","status":"publish","type":"post","link":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/","title":{"rendered":"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA"},"content":{"rendered":"\t\t<section  class=\"text-block section-block text-left\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-sm-10 offset-sm-1 content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group\/turn w-full text-token-text-primary focus-visible:outline-none\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ecde2993-5c56-4b38-a80f-89829440a19e\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p class=\"\" data-start=\"0\" data-end=\"346\">The <a href=\"https:\/\/qdsinternational.com\/en\/installations\/impulse\/\"><em data-start=\"4\" data-end=\"15\">Impulse<\/em><\/a> art installation is a creation by <a href=\"https:\/\/qdsinternational.com\/en\/creators\/lateral-office\/\">Lateral Office<\/a> and <a href=\"https:\/\/qdsinternational.com\/en\/creators\/cs-design\/\">CS Design<\/a> with soundscape by Mitchell Akiyama. This work draws on concepts from serialism\u2014a technique based on the repetition and variation of musical elements\u2014to create areas of intensity and calm. <em data-start=\"232\" data-end=\"243\">Impulsion<\/em> is an invitation to play, laugh, interact, and collectively create an experience of joy and sharing.<\/p>\n<p class=\"\" data-start=\"348\" data-end=\"496\">This study highlights the tangible results and positive impacts of its deployment during the <a href=\"https:\/\/www.desmoinesperformingarts.org\/\">Des Moines Performing Arts<\/a> event in Des Moines, Iowa.<\/p>\n<h2 data-start=\"498\" data-end=\"546\" class=\"title-6\">An Engaging and Participatory Installation<\/h2>\n<p class=\"\" data-start=\"548\" data-end=\"578\"><strong>Impulse<\/strong>\u00a0was designed to:<\/p>\n<ul data-start=\"580\" data-end=\"920\">\n<li class=\"\" data-start=\"580\" data-end=\"660\">\n<p class=\"\" data-start=\"582\" data-end=\"660\"><strong>Enhance public spaces<\/strong> by offering an interactive sound and light experience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"661\" data-end=\"764\">\n<p class=\"\" data-start=\"663\" data-end=\"764\"><strong>Generate economic benefits for local businesses<\/strong> by increasing foot traffic in the area it occupies.<\/p>\n<\/li>\n<li class=\"\" data-start=\"765\" data-end=\"856\">\n<p class=\"\" data-start=\"767\" data-end=\"856\"><strong>Provide a collective creative experience<\/strong> that fosters collaboration among participants.<\/p>\n<\/li>\n<li class=\"\" data-start=\"857\" data-end=\"920\">\n<p class=\"\" data-start=\"859\" data-end=\"920\"><strong>Offer a playground<\/strong> that brings together people of all ages.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"859\" data-end=\"920\">\u201cImmersive theater and public art are two sides of the same coin and we are thrilled to present Impulse as part of our free outdoor family events. It will be wonderful to see those young and young at heart become directors of their own experience\u201d \u2014 Brooke Bridenstine, Programming Coordinator for Des Moines Performing Arts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\n\n\t\t\t<section  class=\"stats section-block\" data-scroll-section>\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2 col-sm-10 offset-sm-1 section-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"title-2\">Results and Public Engagement at Des Moines performing Arts<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong><em>Impulse<\/em>\u00a0<\/strong>was exhibited from <strong>April 18th to May\u00a0 19th, 2024 :\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-12 stats-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"stat\">\n\t\t\t\t\t\t\t\t\t<span class=\"number title-1\">\n\t\t\t\t\t\t\t\t\t\t46000\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"text\">\n\t\t\t\t\t\t\t\t\t\tpeople visited the installation over the course of four weeks, according to pedestrian traffic data.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\n\n\t\t\t\t\t\t\t<section  class=\"video-slider-block section-block\" data-scroll-section>\n\t\t\t\t<h2 class=\"sr-only\">Gallery<\/h2>\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-lg-10 offset-lg-1\">\n\t\t\t\t\t\t\t<div class=\"slider-ctn\" data-video-slider-wrapper data-dialog-slider-id=\"videoSliderDialog5377\">\n\t\t\t\t\t\t\t\t<div class=\"video-slider\">\n\t<div class=\"slider\" data-main-video-slider>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"overlay-link\" data-slider-dialog-trigger>\n\t\t\t\t\t\t\t<span class=\"sr-only\">video_slider.slider.dialog.text<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045.jpg\" class=\"poster-image\" alt=\"\" srcset=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045.jpg 1920w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-300x200.jpg 300w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1024x683.jpg 1024w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-768x512.jpg 768w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1536x1024.jpg 1536w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1440x960.jpg 1440w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-950x633.jpg 950w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-650x433.jpg 650w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-511x341.jpg 511w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-660x440.jpg 660w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-375x250.jpg 375w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-150x100.jpg 150w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1121x747.jpg 1121w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-200x133.jpg 200w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-250x167.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-caption\">\n\t\t\t\t\t\t\t<p class=\"wp-caption-text\">Impulse activation in Des Moines \u00a9 Paris Barraza\/The Register<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"overlay-link\" data-slider-dialog-trigger>\n\t\t\t\t\t\t\t<span class=\"sr-only\">video_slider.slider.dialog.text<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1.jpg\" class=\"poster-image\" alt=\"\" srcset=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1.jpg 1920w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-300x200.jpg 300w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1024x683.jpg 1024w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-768x512.jpg 768w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1536x1024.jpg 1536w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1440x960.jpg 1440w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-950x633.jpg 950w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-650x433.jpg 650w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-511x341.jpg 511w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-660x440.jpg 660w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-375x250.jpg 375w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-150x100.jpg 150w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1121x747.jpg 1121w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-200x133.jpg 200w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-250x167.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<div class=\"slider-arrows-ctn\">\n\t\t<button type=\"button\" class=\"button-primary slick-prev\" data-slick-prev>\n\t\t\t<span class=\"text\">video_slider.slider.arrows.previous.text<\/span>\n\t\t<\/button>\n\t\t<button type=\"button\" class=\"button-primary slick-next\" data-slick-next>\n\t\t\t<span class=\"text\">video_slider.slider.arrows.next.text<\/span>\n\t\t<\/button>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t<dialog class=\"dialog dialog-video-slider\" id=\"videoSliderDialog5377\" modal-mode=\"mini\" hidden>\n\t\t<div class=\"dialog-wrapper\">\n\t\t\t<button type=\"button\" class=\"button dialog-close\" data-dialog-close>\n\t\t\t\t<i class=\"icon\" aria-hidden=\"true\">&times;<\/i>\n\t\t\t\t<span class=\"sr-only\">video_slider.dialog.close.label<\/span>\n\t\t\t<\/button>\n\t\t\t<div class=\"dialog-content\">\n\t\t\t\t\t\t\t\n\t\t\t\t<!-- If necessary, this section is used for extra content that you want outside of the overflow-y on .dialog-content -->\n\t\t\t\t\t\t\t\t\t<div class=\"extra-content\"><div class=\"video-slider\">\n\t<div class=\"slider\" data-dialog-slider>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045.jpg\" class=\"poster-image\" alt=\"\" srcset=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045.jpg 1920w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-300x200.jpg 300w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1024x683.jpg 1024w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-768x512.jpg 768w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1536x1024.jpg 1536w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1440x960.jpg 1440w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-950x633.jpg 950w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-650x433.jpg 650w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-511x341.jpg 511w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-660x440.jpg 660w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-375x250.jpg 375w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-150x100.jpg 150w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-1121x747.jpg 1121w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-200x133.jpg 200w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_045-250x167.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-caption\">\n\t\t\t\t\t\t\t<p class=\"wp-caption-text\">Impulse activation in Des Moines \u00a9 Paris Barraza\/The Register<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1.jpg\" class=\"poster-image\" alt=\"\" srcset=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1.jpg 1920w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-300x200.jpg 300w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1024x683.jpg 1024w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-768x512.jpg 768w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1536x1024.jpg 1536w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1440x960.jpg 1440w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-950x633.jpg 950w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-650x433.jpg 650w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-511x341.jpg 511w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-660x440.jpg 660w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-375x250.jpg 375w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-150x100.jpg 150w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-1121x747.jpg 1121w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-200x133.jpg 200w, https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_055-1-250x167.jpg 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<div class=\"slider-arrows-ctn\">\n\t\t<button type=\"button\" class=\"button-primary slick-prev\" data-slick-prev>\n\t\t\t<span class=\"text\">video_slider.slider.arrows.previous.text<\/span>\n\t\t<\/button>\n\t\t<button type=\"button\" class=\"button-primary slick-next\" data-slick-next>\n\t\t\t<span class=\"text\">video_slider.slider.arrows.next.text<\/span>\n\t\t<\/button>\n\t<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t\n\n\t\t<section  class=\"text-block section-block text-left\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-sm-10 offset-sm-1 content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\n\n\t\t<section  class=\"text-block section-block text-right\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-sm-10 offset-sm-1 content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/qdsinternational.com\/en\/installations\/lucia\/\"\n\t\t\t\t\tclass=\"button-secondary \"\n\t\t\t\t\tdata-title=\"Learn more about Lucia\"\n\t\t\t\t\t target=\"_blank\" rel=\"noopener\"\t\t\t\t\t>\n\t\t\t\t\t<span>Learn more about Lucia<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\n\n\t\t<section  class=\"text-block section-block text-left\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-sm-10 offset-sm-1 content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 data-start=\"0\" data-end=\"21\" class=\"title-6\">Economic benefits<\/h2>\n<p class=\"\" data-start=\"23\" data-end=\"105\">The presentation of <strong><em data-start=\"43\" data-end=\"54\">Impulse<\/em><\/strong>\u00a0in Des Moines aimed to meet concrete objectives:<\/p>\n<ul data-start=\"107\" data-end=\"575\">\n<li class=\"\" data-start=\"107\" data-end=\"211\">\n<p class=\"\" data-start=\"109\" data-end=\"211\"><strong>Create a welcoming district<\/strong> through a pedestrian-friendly urban design and dynamic gathering spaces.<\/p>\n<\/li>\n<li class=\"\" data-start=\"212\" data-end=\"321\">\n<p class=\"\" data-start=\"214\" data-end=\"321\"><strong>Promote the arts<\/strong> by supporting accessible events and installations that enrich the collective experience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"322\" data-end=\"432\">\n<p class=\"\" data-start=\"324\" data-end=\"432\"><strong>Develop an attractive market for investment<\/strong> by implementing initiatives that foster local economic growth.<\/p>\n<\/li>\n<li class=\"\" data-start=\"433\" data-end=\"575\">\n<p class=\"\" data-start=\"435\" data-end=\"575\"><strong>Transform the city into a vibrant outdoor space<\/strong> by designing lively public areas that encourage social interaction and outdoor recreation.<\/p>\n<\/li>\n<\/ul>\n<p>\u201cThis activation adds to the energy and vibrancy of our region\u2019s Downtown. We encourage residents, employees and visitors to create memories by experiencing this installation in Downtown Des Moines,\u201d said Tiffany Tauscheck, President &amp; CEO of the Greater Des Moines Partnership. \u201cActivations such as\u00a0<em>Impulse<\/em> add welcome surprises, which help draw more people to discover our city\u2019s amenities while supporting local restaurants and attractions. This strategy is in direct alignment with the Downtown DSM: Future Forward Vision Plan &amp; Action Plan.\u201d<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/airtable.com\/appACZX77ZTD7HRTK\/pagw0sWQHfGpO78KI\/form\"\n\t\t\t\t\tclass=\"button-primary \"\n\t\t\t\t\tdata-title=\"Rent this installation\"\n\t\t\t\t\t target=\"_blank\" rel=\"noopener\"\t\t\t\t\t>\n\t\t\t\t\t<span>Rent this installation<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\n\n\t\t<section  class=\"text-block section-block text-right\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-sm-10 offset-sm-1 content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"title-1\">Explore the interactive installations catalog from QDSinternational<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/qdsinternational.com\/en\/installations\/\"\n\t\t\t\t\tclass=\"button-primary-reverse \"\n\t\t\t\t\tdata-title=\"See our catalog\"\n\t\t\t\t\t target=\"_blank\" rel=\"noopener\"\t\t\t\t\t>\n\t\t\t\t\t<span>See our catalog<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":5378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":{"header_description":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA | QDSinternational<\/title>\n<meta name=\"description\" content=\"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA\" \/>\n<meta property=\"og:description\" content=\"This study highlights the tangible results and positive impacts of its deployment during the Des Moines Performing Arts event in Des Moines, Iowa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"QDSinternational\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T14:44:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T14:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marius Gellner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Case Study: The Impact of the Lucia Installation at Winter Wonders, Presented by Brussels Major Events in Belgium\" \/>\n<meta name=\"twitter:description\" content=\"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marius Gellner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/\",\"url\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/\",\"name\":\"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA | QDSinternational\",\"isPartOf\":{\"@id\":\"https:\/\/qdsinternational.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg\",\"datePublished\":\"2025-03-31T14:44:13+00:00\",\"dateModified\":\"2025-04-16T14:01:16+00:00\",\"author\":{\"@id\":\"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/3809d776197d06437d34ed9639da487f\"},\"description\":\"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.\",\"breadcrumb\":{\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage\",\"url\":\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg\",\"contentUrl\":\"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Impulse during its activation, april 18 2024 \u00a9 Paris Barraza\/The Register\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qdsinternational.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qdsinternational.com\/en\/#website\",\"url\":\"https:\/\/qdsinternational.com\/en\/\",\"name\":\"QDSinternational\",\"description\":\"Animer l&#039;espace public \/ Activate public space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qdsinternational.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/3809d776197d06437d34ed9639da487f\",\"name\":\"Marius Gellner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e6c3591d4ef489a3de296cb47b50e9f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e6c3591d4ef489a3de296cb47b50e9f8?s=96&d=mm&r=g\",\"caption\":\"Marius Gellner\"},\"url\":\"https:\/\/qdsinternational.com\/en\/author\/apozzo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA | QDSinternational","description":"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA","og_description":"This study highlights the tangible results and positive impacts of its deployment during the Des Moines Performing Arts event in Des Moines, Iowa.","og_url":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/","og_site_name":"QDSinternational","article_published_time":"2025-03-31T14:44:13+00:00","article_modified_time":"2025-04-16T14:01:16+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg","type":"image\/jpeg"}],"author":"Marius Gellner","twitter_card":"summary_large_image","twitter_title":"Case Study: The Impact of the Lucia Installation at Winter Wonders, Presented by Brussels Major Events in Belgium","twitter_description":"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.","twitter_misc":{"Written by":"Marius Gellner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/","url":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/","name":"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA | QDSinternational","isPartOf":{"@id":"https:\/\/qdsinternational.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage"},"image":{"@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage"},"thumbnailUrl":"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg","datePublished":"2025-03-31T14:44:13+00:00","dateModified":"2025-04-16T14:01:16+00:00","author":{"@id":"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/3809d776197d06437d34ed9639da487f"},"description":"This study highlights the tangible results and positive outcomes of the deployment of Lucia at Winter Wonders, presented by Brussels Major Events (BME) in Belgium.","breadcrumb":{"@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#primaryimage","url":"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg","contentUrl":"https:\/\/qdsi.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/2025\/03\/2023_Impulse_Activation_026.jpg","width":1920,"height":1280,"caption":"Impulse during its activation, april 18 2024 \u00a9 Paris Barraza\/The Register"},{"@type":"BreadcrumbList","@id":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-impulse-at-des-moines-performing-arts-in-iowa-usa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qdsinternational.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case Study: The Impact of Impulse at Des Moines Performing Arts in Iowa, USA"}]},{"@type":"WebSite","@id":"https:\/\/qdsinternational.com\/en\/#website","url":"https:\/\/qdsinternational.com\/en\/","name":"QDSinternational","description":"Animer l&#039;espace public \/ Activate public space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qdsinternational.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/3809d776197d06437d34ed9639da487f","name":"Marius Gellner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qdsinternational.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e6c3591d4ef489a3de296cb47b50e9f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6c3591d4ef489a3de296cb47b50e9f8?s=96&d=mm&r=g","caption":"Marius Gellner"},"url":"https:\/\/qdsinternational.com\/en\/author\/apozzo\/"}]}},"_links":{"self":[{"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/posts\/5377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/comments?post=5377"}],"version-history":[{"count":5,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/posts\/5377\/revisions"}],"predecessor-version":[{"id":5454,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/posts\/5377\/revisions\/5454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/media\/5378"}],"wp:attachment":[{"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/media?parent=5377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/categories?post=5377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qdsinternational.com\/en\/wp-json\/wp\/v2\/tags?post=5377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}