{"id":6365,"date":"2026-07-28T20:52:49","date_gmt":"2026-07-28T20:52:49","guid":{"rendered":"https:\/\/qdsinternational.com\/?p=6365"},"modified":"2026-07-29T19:41:19","modified_gmt":"2026-07-29T19:41:19","slug":"case-study-the-impact-of-the-musical-bikes-in-tulsa-oklahoma","status":"publish","type":"post","link":"https:\/\/qdsinternational.com\/en\/case-study-the-impact-of-the-musical-bikes-in-tulsa-oklahoma\/","title":{"rendered":"Case Study: The Impact of the Musical Bikes in Tulsa, Oklahoma"},"content":{"rendered":"
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The interactive artwork Musical Bikes, created by Atracktiv Studio, was presented in Tulsa, Oklahoma, as part of the celebrations marking the 100th anniversary of Route 66. For the occasion, the public took on a major challenge: cycling the full length of the legendary American highway!<\/p>\n

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A presentation adapted to its context<\/h2>\n

Presented as part of the Route 66 centennial celebrations, Musical Bikes benefited from a series of initiatives designed to anchor the artwork within its host territory. For the occasion, Atracktiv Studio developed an interactive Route 66 map, accessible through a QR code installed on site. Visitors could track, in real time, the cumulative distance cycled on the bikes and collectively contribute to a symbolic challenge: completing the equivalent distance of the famous American route. This simple yet effective mechanism created a strong sense of participation, giving visitors a reason to return, share their experience, and contribute to a common goal.<\/p>\n

Beyond its interactive nature, one of the key strengths of Musical Bikes lies in its ability to adapt. The installation\u2019s soundtrack can be fully customized to reflect the identity of the host location, the history of a territory, or the theme of an event. This flexibility allows the artwork to naturally integrate into a wide variety of contexts and create a stronger connection with the communities that experience it.<\/p>\n

The ability to create a tailored version of the installation represents a powerful engagement tool for presenters. By embracing the identity of a territory rather than offering a standardized experience, Musical Bikes becomes a cultural mediation tool capable of fostering a sense of belonging and enhancing the impact of the events in which it is presented.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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Results and Public Engagement at Place aux jeux<\/h2> \n
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Musical Bikes was on display for more than three months, from April 1 to July 5, generating exceptional public participation:<\/p>\n<\/div>\n <\/div>\n

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\n \n + 40% <\/span>\n \n foot traffic <\/span>\n <\/div>\n
\n \n 2484.8 <\/span>\n \n miles biked in total <\/span>\n <\/div>\n
\n \n 39 <\/span>\n \n Minutes of dwell time in the plaza <\/span>\n <\/div>\n
\n \n 1300 <\/span>\n \n visits over the course of three month <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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Gallery<\/h2>
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